A concept typographic lyrics motion video for J Cole’s song named ‘Change’. In this song  J. Cole emphasizes that overcoming hopelessness and social problems comes through personal awareness, taking responsibility and inner transformation. To reflect the song’s overall tone, I started with a dark and rough language. As the song continues, hopelessness turns into hope, so the tone slowly shifts toward brighter and more vivid colors. In the end, the purification and self-confidence are emphasized, the song concludes with a light and subtle tone.