GENÇ KRİSTAL 2025 - AKBANK CAMPAIGN

This project aims to encourage young people aged 18–26 to participate in volunteer projects through Akbank’s volunteering program, “Şehrin İyi Hali.” The common trait of these young volunteers is hope, and with this hope within them, they strive to make their surroundings a better place. In this project, we aim to bring together the initiatives carried out by hopeful young volunteers projects that inspire all of us to feel hopeful about the future around the concept of “hope,” and to present them in a way that captures young people’s interest and sparks their curiosity.

 

2025

 

Art Direction, Motion Design

Graphic Designers: Arda Avcı, Elis Özcan

Motion Designers: Arda Avcı, Elis Özcan