GENÇ KRİSTAL 2024 - AKBANK CAMPAIGN Aim of this project is to highlight the pay equality between women and men at Akbank. To convey this message, clear and memorable design elements have been used through the use of symbols. This project selected as:GENÇ KRİSTAL 2024 – SHORTLIST 2024 Art Direction, Motion DesignGraphic Designers: Arda Avcı, Elis ÖzcanMotion Designer: Arda Avcı, Elis Özcan